Case Studies

  • Multilanguage Branding and Usability Upgrade

    Consulting with an online encyclopedia undergoing a branding overhaul, Michael Owens assisted the organization with incorporating their updated colors and logo into a new visual style guide. During the redesign process she was able to recommend usability improvements to their multilanguage platform that gave them the biggest ROI during their implementation phase. Michael interviewed stakeholders to identify goals, define audiences, and establish the timeline and budget boundaries of the project. Using the new branding guidelines, she provided multiple options for stakeholders to review and responded to feedback to deliver the final visual concept. The final deliverables were wireframes and high fidelity mockups of templates with accompanying documentation to support implementation.

  • Banking App Usability Study

    As a consultant, Michael Owens conducted usability studies of the desktop and mobile versions of an exisiting banking application for a credit union. Michael managed the user recruitment process from developing screeners to scheduling and then conducted user sessions remotely. Synthesizing the findings, Michael prepared and presented analysis and recommendations to stakeholders in an easily digestible format. The documentation provided clearly prioritized findings and strategies to address them and improve the experience of the organizations users.

  • SaaS Property Data Interface Upgrade

    As a Senior User Experience Consultant, Michael Owens interviewed stakeholders and conducted two rounds of user sessions with end users of a SaaS property data analysis tool to document priorities and pain points. Based on Michael’s analysis and recommendations, the organization combined several existing products into one seamless user experience across multiple platforms. Working closely with the development team, Michael was able to design interfaces for desktop, mobile, tablet, and Tableau Excel-based versions of the software. The new cohesive user experience was easier to use while providing expanded functionality based on the user’s needs. Michael prepared interactive wrieframes of her designs and tested them with end users to ensure that…